SOCIAL MEDIA MARKETING
Social media is all about 'word of mouth'. It's been proven that the best forms of advertising are not paid ads, but 'organic' messages establishing third-party credibility and producing referrals. HMA is fortunate to have one of the few 'Certified' Social Media Specialists in the entire field of plastic surgery marketing! This important factor enables us to better provide methodically based creative, imaginative content on Facebook, YouTube, Instagram, Twitter, Pinterest and LinkedIn. Additionally, this certification insures we have a unique knowledge to offer our clients --- incorporating essential Artificial Intelligence, as well as ASMR tie-ins with Social Media.
Artificial Intelligence
By combining Artificial Intelligence with Social Media marketing, we can uniquely provide our plastic surgery clients the immense power to extract strategic information through connected activities. Artificial Intelligence, (also referred to as 'deep learning'), targets prospective patients, gaining massive amounts of data. In turn, this enables us to discover the specific interests, needs and motivations of aesthetic procedure prospects. It's one of the key reasons we can actually guarantee the acquisition of numerous new patients through our social media campaigns.
Autonomous Sensory Meridian Response (ASMR)
Additionally, HMA utilizes the technique of Autonomous Sensory Meridian Response, (ASMR), in our videos created for YouTube, Facebook and plastic surgery websites. The strategically designed format of our ASMR videos allows us to market the benefits of aesthetic procedures in a pleasant, calming manner - something a typical TV spot or print ad doesn't always accomplish. When prospective patients are subtly persuaded to 'feel good' about what they see and feel - those prospects are more likely to respond both favorably and promptly to surgical and non-surgical enhancement options a practice offers.
The combination of Artificial Intelligence and ASMR Tools have become a social media treasure chest for our clients.
Award Winning Web Design & Unique Internet Marketing
While many web design companies work from standard templates which tend to inhibit creativity and flexibility, HMA custom creates its sites so that you can project a unique image which reflects the individuality of your practice.
| Request a Complementary Consultation with Dr. Michelle Polakof Receive a Social Media & Web Site Optimization Analysis at No Cost, or Obligation! |
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Strategic Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an area of internet marketing which relates to the degree of attention your website is receiving through unpaid organic (natural) search, and what portion of that attention stems from your aesthetic procedure target audience. While increased traffic to your website is beneficial in terms of improving search engine rankings, strategic optimization is equally important from the standpoint of reaching your targeted market.
One of our goals is to ensure that your pages are search engine friendly and optimized with relevant content for related SERPs (search engine result pages).
Here are factors to consider in SEO optimization tactics and strategies:
Dear Jim,
OH MY GOD! The website is incredible and the best I have every had. I can't say enough great about it. I don't know what you have done for other doctors but I think you have totally outdone yourself. Thank you so much.
James Romano, M.D.
San Francisco Board Certified Plastic Surgeon
1. Usability A key part of Search Engine Optimization is web site/web store usability. This is an often overlooked area of web design and development, but is critical to success with both search engines and users. Optimizing the usability of your practice web site includes identification of such issues as:
2. Search Engine Friendly Making your website search friendly is important to success. This includes:
We track, measure, and refine these areas of Search Engine Optimization with the goal of increasing both the quantity and quality of the traffic on your website. |
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